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@aredridel@kolektiva.social
2024-04-28 14:16:58

So to let me explain, this is a Very Normal Typesetting task for a book. Make two column text, with an embedded figure. Keep the baseline rhythm uniform. That means the two columns next to each other will always have the same baselines.
Make the figure full column width.
Until this became available, I could not find a way to do this. It's a subtle reason that multicolumn layouts for text on the web never really took off. (horizontal scrolling and snapping is perhaps another reason, but the fact that it looked like crap is part of it.)
I've been hand-solving variations using context-specific hacks for my whole career: text under e-commerce product cards. Images on a product page with a caption with text next to them that don't have funky gaps where the text goes underneath. Images with captions inset in text, too. Marketing pages with two bits of copy next to each other.
Lack of little nuances like this is why the whole web lands on "well I guess we'll set it in 16 pixel Helvetica with one line margins between paragraphs”. It stifles making anything but Browser Default Text or variations on it look good.
Remember how fresh Medium looked when it came out? Even its relatively small shake-up of the dominant formula felt good. Of course now, big easy to read serifed type in a single column is the brand of "this is a newsletter”